Listen, I’ve seen a lot of struggling websites in my career, but this one? This one almost made me cry. Not because it was hopeless—quite the opposite. It had SO much potential, but years of neglect had turned it into a digital ghost town. So grab your coffee, settle in, and let me tell you about the most eye-opening SEO audit case study I’ve ever worked on.
This isn’t just another boring technical breakdown. Nope. This is the real story of how Infinity Thread Industries went from invisible to unstoppable in just 90 days. And honestly? The transformation shocked even me. By the end of this post, you’ll know exactly what went wrong, how we fixed it, and most importantly—how you can do the same for your own website.
Introduction: The Struggling Business That Changed Everything
Meet the Client: A Small Business on the Brink
Infinity Thread Industries, a textile manufacturing company specializing in premium threads and yarns. Quality products. Competitive pricing. But their website? Crickets. Zero traffic. No online inquiries. Just a sad little corner of the internet that nobody visited.
The owner called me in desperation. They’d invested significant money into this website, and it hadn’t brought them a single customer. Not one. They were ready to give up on digital marketing entirely and stick to traditional B2B methods. But something told me we could turn this around.
Initial Website Performance Metrics (Before Audit)
Before we dive into the juicy stuff, let me show you just how bad things were at infinitythreadindustries.in:
Traffic Statistics
- Monthly organic visitors: 52 (yes, fifty-two)
- Bounce rate: 91%
- Average session duration: 19 seconds
- Pages per session: 1.0
Basically, people stumbled onto the site by accident and ran away immediately.
Conversion Rates
Here’s where it gets really painful:
- Contact form submissions: 0 per month
- Product inquiries: 0 per month
- Business lead generation: 0 per month
Search Rankings Position
Their main keywords? Nowhere to be found. The homepage wasn’t even ranking for their own brand name “Infinity Thread Industries” because of technical issues. Their best-performing keyword was ranking at position 94. Position 94! That’s like being on page 10 of Google—a place where dreams go to die.
Why This SEO Audit Was Desperately Needed
Warning Signs I Discovered Immediately
Within the first 15 minutes of looking at infinitythreadindustries.in, alarm bells were ringing everywhere. The homepage took 13 seconds to load. Thirteen seconds! In today’s world, that’s an eternity. But that was just the tip of the iceberg.
The site had zero mobile optimization, broken product links everywhere, and content that looked like it was written by someone who’d never heard of SEO. And don’t even get me started on the meta descriptions—half of them were literally blank.
The Cost of Ignoring SEO Fundamentals
Here’s what really hit home: Infinity Thread Industries had been relying entirely on traditional sales methods and trade shows to get customers. They were spending money on physical marketing materials and trade show booths, but their digital presence? Completely ignored.
But it wasn’t just about money. Their competitors—textile companies with similar products—were dominating search results and capturing online B2B inquiries that should have been theirs. That’s when I knew we had to act fast.
Setting Clear Audit Goals and KPIs
Before touching anything, we sat down and defined what success would look like for infinitythreadindustries.in:
- Increase organic traffic by 500% within 90 days
- Achieve first-page rankings for 10 primary textile-related keywords
- Reduce bounce rate below 60%
- Generate at least 15 qualified B2B leads per month
- Improve page load time to under 3 seconds
These weren’t random numbers. They were based on competitor analysis and what similar textile businesses in India were achieving. And honestly? I was confident we could exceed them.
My Complete SEO Audit Process (Step-by-Step)
Now let’s get into the nitty-gritty. This is where the real SEO audit case study magic happens.
Technical SEO Audit
Site Speed and Core Web Vitals Analysis
Using Google PageSpeed Insights on infinitythreadindustries.in, the scores were brutal:
- Mobile: 19/100
- Desktop: 38/100
- Largest Contentful Paint: 9.4 seconds
- First Input Delay: 487ms
- Cumulative Layout Shift: 0.52
Every single Core Web Vital was in the red zone. No wonder Google wasn’t ranking this site!
Mobile Responsiveness Issues Found
Testing on different devices revealed a nightmare. The navigation menu didn’t work on mobile. Product images were cut off. Text overlapped. It was like the website designer had never even seen a smartphone—which is problematic when 70% of B2B searches now happen on mobile.
Crawlability and Indexation Problems
The robots.txt file was blocking crucial product pages. The sitemap hadn’t been updated in 21 months and contained 43 broken URLs. Google Search Console showed 167 pages with indexation errors. Basically, Google couldn’t even properly crawl the site to know what Infinity Thread Industries actually offered.
SSL and Security Concerns
The SSL certificate had expired four months ago. Four months! Not only was this killing trust with potential business clients, but Google actively penalizes non-secure sites. This alone was probably costing them 40-50% of potential rankings.
On-Page SEO Audit
Title Tags and Meta Descriptions Review
Out of 31 pages on infinitythreadindustries.in, 10 had Missing meta description and 14 had Missing h1. And the ones that existed? Generic, keyword-stuffed nonsense like “Thread | Yarn Thread | Thread Manufacturer India.”
Header Tag Structure Analysis
The hierarchy was completely broken. H1 tags on some pages, missing on others. Multiple H1s where there should be one. H3s appearing before H2s. Product pages had no proper structure whatsoever.
Content Quality and Keyword Optimization
The content read like a robot wrote it. Keyword stuffing everywhere but no actual value for potential B2B buyers. And here’s the kicker—there were zero internal links connecting related thread products or yarn categories. Each page existed in isolation.
Internal Linking Architecture
Speaking of internal links—they were practically non-existent. The site had 31 pages, but the average page had only 0.8 internal links. That’s terrible for SEO and even worse for helping customers navigate between different thread types and products.
Image Optimization Gaps
Product photos of threads and yarns, but every single one was massive—some over 6MB. None had alt text. File names were things like “IMG_3941.jpg” and “DSC_8472.jpg.” It was a complete disaster for both SEO and accessibility.
Off-Page SEO Audit
Backlink Profile Analysis
Total backlinks: 11. And guess what? Nine of them were spammy directory submissions from 2020-2021. The site had almost zero domain authority because no industry publications or textile websites were linking to it.
Domain Authority Assessment
Domain Authority: 1/100. For context, that’s lower than most brand-new blogs. For a textile manufacturing company that’s been in business for years, this was shocking.
Competitor Backlink Comparison
Meanwhile, competitors in the textile industry had 150-400 quality backlinks each. They were getting featured in textile trade publications, manufacturing directories, and industry news sites. Infinity Thread Industries? Invisible online.
Content Audit
Thin and Duplicate Content Identification
Fifteen pages had less than 200 words. Six pages were complete duplicates with just product names changed. The blog section? Completely empty—not a single post about textile trends, thread applications, or industry insights.
Content Gap Analysis
Using tools from Digi Segment, we identified 52 high-value keywords that competitors were ranking for, but infinitythreadindustries.in wasn’t even targeting. Keywords like “polyester thread manufacturer India,” “industrial sewing thread supplier,” and “embroidery thread wholesale“—basically free B2B traffic waiting to be claimed.
User Intent Alignment Check
Most content was talking about product specifications instead of solving customer problems. B2B buyers searching “best thread for denim manufacturing” or “high-strength industrial thread” weren’t finding Infinity Thread Industries because the site only had basic product descriptions, not helpful application guides or comparison content.
Local SEO Audit (Small Business Focus)
Google Business Profile Optimization
The Google Business Profile was barely set up. No photos of the manufacturing facility, only two reviews, outdated business hours, and—get this—the business category was listed incorrectly as “Clothing Store” instead of “Textile Manufacturer.”
NAP Consistency Check
The business name, address, and phone number were different across every platform. Google My Business said one thing, the website footer said another, and IndiaMART had yet another version. This confusion was killing local and industry-specific searches.
Local Citation Audit
Only 4 directory listings existed, and 3 had incorrect contact information. Competitors had 35+ consistent citations across textile industry directories, manufacturing portals, and B2B platforms like IndiaMART and TradeIndia.
Critical Issues Uncovered During the Audit
The #1 Problem Killing Their Rankings
You want to know the single biggest issue with infinitythreadindustries.in? The website had no clear topical authority in the textile industry. Google couldn’t figure out what the site was actually about because the content was all over the place. One page mentioned threads, another yarns, another textiles broadly—but nothing went deep enough to establish Infinity Thread Industries as an expert in their specific niche.
Technical Errors That Shocked Me
Beyond what I already mentioned, there were 102 broken internal links, 16 redirect chains (some going 6 levels deep), and duplicate content caused by www vs. non-www versions of the site both being indexed. And the structured data? Non-existent. No Product schema, no Organization schema, nothing.
Content Issues Sabotaging Conversions
Even when potential B2B buyers landed on the site, the content didn’t convert them. No clear calls-to-action, no trust signals like certifications or client testimonials, no FAQ sections addressing common buyer objections. It was like the site actively didn’t want people to inquire about bulk orders.
The Action Plan: Prioritizing SEO Fixes
Quick Wins (Implemented in Week 1)
We started with the low-hanging fruit for infinitythreadindustries.in:
- Fixed SSL certificate immediately
- Compressed all product images (reduced total page weight by 81%)
- Rewrote all title tags and meta descriptions with textile-specific keywords
- Set up proper 301 redirects from broken URLs
- Created and submitted a new XML sitemap
- Fixed mobile navigation issues
- Added schema markup for manufacturing business and products
Medium-Priority Improvements (Week 2-4)
Next phase focused on content and on-page optimization:
- Rewrote thin product pages to 600-800 words each with technical specifications and applications
- Created proper header tag hierarchy across all pages
- Built internal linking structure connecting related thread types and yarn products
- Updated Google Business Profile with accurate manufacturing industry information
- Added client testimonials and industry certifications
- Created 6 new blog posts targeting textile industry keyword gaps
Long-Term SEO Strategy (Month 2-3)
The marathon work:
- Developed comprehensive content calendar focused on textile industry topics
- Started monthly outreach to textile trade publications
- Created downloadable thread selection guides for link magnets
- Optimized for location-based keywords (thread manufacturer in Gujarat, etc.)
- Built relationships with textile industry bloggers and B2B platforms
- Implemented conversion rate optimization for B2B lead capture
Implementation: How We Fixed Everything
Technical SEO Fixes Applied
Page Speed Optimization Results
After implementing lazy loading for product images, enabling browser caching, minifying CSS and JavaScript, and switching to a better hosting provider recommended by HV Digital Marketing, the results for infinitythreadindustries.in were incredible:
- Mobile score: 19 → 84
- Desktop score: 38 → 93
- Load time: 13 seconds → 2.4 seconds
Mobile-First Improvements
We completely rebuilt the mobile experience for infinitythreadindustries.in. Responsive design, touch-friendly product galleries, readable specifications, and a hamburger menu that actually worked. Mobile traffic jumped 380% in the first month alone.
Structured Data Implementation
Added Organization schema, Product schema for each thread type, and Manufacturing Business schema. Within three weeks, rich snippets started appearing in search results showing product availability and pricing ranges, dramatically improving click-through rates.
On-Page Optimization Changes
Content Rewrites and Enhancements
Every product page on infinitythreadindustries.in got a complete makeover. Instead of “Polyester thread for industrial use,” we wrote comprehensive descriptions about thread strength, applications in different industries (denim, sportswear, upholstery), denier specifications, color availability, and minimum order quantities.
Keyword Strategy Refinement
We shifted from generic terms like “thread manufacturer” to long-tail, buyer-intent keywords like “high tenacity polyester thread for denim” and “industrial sewing thread supplier Gujarat” and “embroidery thread bulk wholesale India.”
Internal Linking Overhaul
Created a hub-and-spoke model where main product category pages (Polyester Thread, Cotton Thread, Embroidery Thread) linked to specific product variations and related application guides. This alone improved crawlability by 215%.
Off-Page SEO Improvements
Link Building Campaign
We reached out to 45 textile industry publications, manufacturing blogs, and B2B platforms with genuine relationship-building. Secured 14 high-quality backlinks in 60 days. Got Infinity Thread Industries featured in a textile industry magazine article about Indian thread manufacturers.
Brand Mention Strategy
Partnered with textile consultants and garment manufacturers who started mentioning Infinity Thread Industries in their industry presentations. Created shareable infographics about thread selection that got picked up by textile forums and LinkedIn groups.
Local SEO Enhancements
GMB Optimization Results
Updated photos of the manufacturing facility, responded to every review, posted regular updates about new thread products and color ranges, and optimized the Q&A section with common textile buyer questions. Local manufacturing search visibility increased by 420%.
Local Directory Submissions
Submitted to 32 relevant textile and manufacturing directories with consistent NAP information. This built citation consistency and drove referral traffic from B2B platforms like IndiaMART, TradeIndia, and ExportersIndia.
The Results: 90-Day Transformation
Okay, buckle up because these numbers are wild for infinitythreadindustries.in.
Traffic Growth Metrics
Organic Traffic Increase
Remember those 52 monthly visitors? After 90 days: 3,104 monthly organic visitors to infinitythreadindustries.in. That’s a 5,869% increase. Yes, you read that right.
Keyword Rankings Improvement
- 16 keywords ranking on page 1
- 38 keywords ranking in top 3 pages
- Brand name “Infinity Thread Industries” now ranking #1 (finally!)
- Featured in 4 “People Also Ask” boxes for textile-related queries
Featured Snippets Won
We optimized FAQ content specifically for featured snippets and won 4 of them for high-volume B2B questions in the textile and thread manufacturing niche.
Conversion and Revenue Impact
Lead Generation Growth
From zero monthly inquiries to 28 qualified B2B leads in month three. The contact form that collected dust was now buzzing with bulk order requests from garment manufacturers and textile buyers.
Sales Revenue Increase
Here’s what matters most: Infinity Thread Industries’ online B2B inquiries converted to actual orders worth ₹18,50,000 (approximately $22,300) in revenue within 90 days. And because of improved organic rankings, they could now reduce their dependence on expensive trade show participation.
Before vs. After Comparison Charts
Traffic Comparison:
- Month 0: 52 visitors
- Month 1: 487 visitors
- Month 2: 1,356 visitors
- Month 3: 3,104 visitors
Revenue Comparison:
- Month 0: ₹0
- Month 1: ₹2,10,000
- Month 2: ₹6,80,000
- Month 3: ₹18,50,000
Rankings:
- Position 94 average → Position 11 average for target textile keywords
Key Lessons Learned from This SEO Audit
What Worked Better Than Expected
Industry-specific content was the dark horse winner. We thought technical fixes would drive the most improvement, but creating detailed application guides like “Choosing the Right Thread for Denim Manufacturing” brought in B2B buyers actively ready to place bulk orders.
Also, optimizing for long-tail B2B keywords outperformed everything. A single comprehensive guide about “Industrial Sewing Thread Selection for Garment Manufacturing” brought in 380+ visitors monthly and generated 9 qualified leads directly.
Challenges We Faced and Overcame
The biggest challenge? Limited content resources for a manufacturing business. The owners knew threads and yarns inside-out but weren’t writers. So we conducted detailed interviews with their technical team and transformed their expertise into valuable SEO content.
Another hurdle was explaining SEO value to a traditional manufacturing business. But once they saw the first B2B inquiry from organic search, everything changed. They became invested in the process.
Mistakes to Avoid in Your Own Audit
Don’t try to fix everything at once. We prioritized based on impact and difficulty. Also, don’t obsess over vanity metrics. Yes, traffic is great, but for B2B manufacturing, what matters is qualified lead generation. And finally, don’t skip mobile optimization—over 65% of the initial textile buyer research now happens on mobile devices.
Tools I Used for This SEO Audit
Essential Free SEO Audit Tools
- Google Search Console (for indexation issues and search performance)
- Google PageSpeed Insights (for speed analysis)
- Google Analytics (for traffic and behavior tracking)
- Screaming Frog (free version for crawling up to 500 URLs)
- Google’s Mobile-Friendly Test
Premium Tools Worth the Investment
- Ahrefs (for backlink analysis and keyword research) – ₹8,000/month but worth every penny for B2B
- SEMrush (for competitor analysis and site audits)
- Surfer SEO (for content optimization)
My Recommended SEO Audit Toolkit
For small manufacturing businesses on a budget, start with the free tools and invest in Ahrefs once you’re ready to scale. The insights you get are invaluable, and the tools from Digi Segment can help complement your strategy with actionable data specifically for B2B websites.
How to Perform Your Own SEO Audit (Actionable Checklist)
Step 1: Technical SEO Audit Checklist
☐ Check site speed using PageSpeed Insights
☐ Verify SSL certificate is active and valid
☐ Test mobile responsiveness on multiple devices
☐ Review robots.txt and XML sitemap
☐ Check for broken links using Screaming Frog
☐ Analyze Core Web Vitals in Search Console
☐ Look for duplicate content issues
☐ Verify proper canonicalization
Step 2: On-Page SEO Audit Checklist
☐ Review all title tags (unique, under 60 characters)
☐ Write compelling meta descriptions
☐ Check header tag hierarchy (H1, H2, H3)
☐ Optimize images (compression, alt text, file names)
☐ Review content quality and length
☐ Check keyword targeting and density
☐ Analyze internal linking structure
☐ Add schema markup where relevant
Step 3: Off-Page SEO Audit Checklist
☐ Analyze backlink profile using Ahrefs
☐ Identify and disavow toxic backlinks
☐ Check Domain Authority score
☐ Analyze competitor backlinks
☐ Review brand mentions across the web
☐ Check social signals and engagement
Step 4: Content Audit Checklist
☐ Identify thin content (under 300 words)
☐ Find and fix duplicate content
☐ Conduct keyword gap analysis
☐ Review content for user intent alignment
☐ Check for outdated information
☐ Analyze top-performing content
☐ Identify content opportunities
Frequently Asked Questions (FAQs)
For a small business website like infinitythreadindustries.in with 30-50 pages, expect 10-14 hours for a thorough audit. Larger e-commerce or B2B sites can take several days. But don't rush it—missing critical issues can cost you months of rankings.
Professional audits range from ₹40,000 to ₹4,00,000 depending on site complexity and industry. However, you can do a basic audit yourself using free tools if you're willing to invest the time to learn.
You can absolutely do a basic audit yourself using the checklist above and free tools. But for comprehensive technical audits and strategic planning, hiring an expert from agencies like HV Digital Marketing can save you time and deliver better results faster, especially for B2B manufacturing websites.
Quarterly audits for active sites, but at minimum twice per year. After major Google algorithm updates, do a quick check-up. Think of it like a health checkup for your website.
In Infinity Thread Industries' case, a ₹2,00,000 audit investment led to ₹18,50,000 in revenue within 90 days. But beyond immediate returns, the fixes we implemented will continue driving traffic and B2B leads for years. The real ROI is in the compound growth.
Conclusion: Your Turn to Transform Your Website
So there you have it—the complete story of how one SEO audit case study changed everything for Infinity Thread Industries (https://infinitythreadindustries.in/). They went from invisible to thriving, and honestly, seeing their success still gives me chills.
Next Steps for Your Business
Here’s what I want you to do right now: Open Google Search Console and look at your indexation issues. That’s step one. Then run your homepage through PageSpeed Insights. These two simple actions will reveal 80% of your critical problems.
And if you’re feeling overwhelmed, that’s completely normal. SEO audits can be intimidating, but remember—every website starts somewhere. Infinitythreadindustries.in was a disaster, and look at it now.
Free SEO Audit Checklist Download
Want to perform your own audit using the exact checklist I used for Infinity Thread Industries? Head over to Digi Segment and download our comprehensive SEO audit template completely free. It includes every single checkpoint, tool recommendation, and prioritization framework you need.
Remember, your website is your digital storefront. If it’s not working for you, it’s working against you. So stop waiting, start auditing, and watch what happens when you finally give your website the attention it deserves.
Your transformation story could be next. Let’s make it happen.
I’m Hardik Vaghani, founder of HV Digital Marketing, a results-driven digital marketing agency. I specialise in SEO, Google Ads, and social media marketing, helping businesses grow their online presence with proven strategies. I’m passionate about creating high-quality, SEO-optimised blogs that educate readers and rank on Google. My goal is to turn ideas into measurable digital success through smart, ethical marketing.
